About Chris
A Principal-Led Advisory Relationship
After beginning his career in a business built around selling financial products, Chris Hernandez recognized a fundamental problem within much of the financial planning industry. Advisors are often pressured to recommend strategies that benefit the firm first, making it difficult to consistently act in the client’s best interest.
Chris joined a group of like-minded advisors who shared this concern, and together they formed Strategic Capital around a different set of values. Today, Chris provides independent financial guidance designed around each client’s unique goals, priorities, and circumstances.
He believes the combination of independence and teamwork is the best way to serve clients. This approach allows him to deliver thoughtful, high-quality financial planning built for long-term relationships with clients and their families.